Digital marketing for West Des Moines businesses

A city of big names

West Des Moines had 68,723 people in the 2020 Census,. Hy-Vee has its headquarters here, according to the Greater Des Moines Partnership's 2026 major employer list. Jordan Creek Town Center and Historic Valley Junction pull in shoppers from all over the metro.

That's good for foot traffic. It also means a local studio, salon or service business is often competing with national chains and franchises that have big ad budgets and a whole marketing department.

How a local business wins anyway

You probably can't outspend a national brand. You don't need to. You can win on three things that don't depend on budget:

• Speed. When someone asks about your offer, the first business to answer usually gets the conversation. A 2011 Harvard Business Review study of online sales leads found that companies that tried to reach a lead within an hour were nearly seven times as likely to have a real conversation with them. We reply in under 60 seconds. More on our speed to lead page.
• Plain, local words. Your ads can say who you are, where you are and what the first visit looks like. Our creators record videos speaking as your business, so you don't sound like a corporate script. See short-form video.
• One clear offer. A free class, a free consult or a free quote, booked into a real time on your calendar. One page, one button. See landing pages.

What we run for you

• 12 short videos a month on our main plan, recorded by our creators or edited from clips you send. We never film at your business.
• 30+ ad versions a month on Facebook and Instagram, run in your own ad account. You pay Meta directly. We never mark up spend.
• A landing page with online booking, made for phones first.
• Lead follow-up: a text from your business name from 9am to 8pm in the lead's time zone, an instant email outside those hours, reminders before every booking, and two weeks of check-ins for people who don't book. Texts only go to people who opted in.
• A weekly report with leads, bookings, shows and cost per booking.

Who it's for

Any business where people book before they buy. We're calling gyms and fitness studios first. The same setup fits med spas, salons, barbers and home services like cleaning, HVAC and remodeling. For med spas we use booking and consult language only, with no promises about results.

How far your ads should reach

People drive into West Des Moines from Waukee, Clive, Urbandale and beyond. So we set your ad area by how far your customers will really travel, not by city lines. A studio might target a short drive from the door; a home service business, the ZIP codes it serves. We target by place, never by guessing at personal traits, which Meta doesn't allow in ads anyway.

What it costs

Founding Partner is $1,500 a month for our first 5 clients in November, with a 3-month minimum and no setup fee. Once those spots fill, the plan is $2,500 a month plus $1,500 setup. Domination starts at $5,000 a month and adds Google ads. Ad spend is separate, paid by you to Meta, and most businesses start at $1,000 to $2,000 a month. See pricing.

Our guarantees

Three promises in writing: a booked-appointment target for your first 30 days of ads, a reply to every lead in under 60 seconds, and delivery on schedule.

Questions

Can a small business compete with national chains on Facebook?

Yes. Show a clear local offer, make it easy to book, and answer faster than anyone else. You don't need the biggest budget to be the first reply.

Who owns the ad account and the leads?

You do. We work inside your ad account with partner access. If you ever leave, your account, page, pixel and every lead stay with you.

I already have someone posting for us. Can we still work together?

Yes. Our videos can go to your page and run as ads, so the two can work side by side. We'll talk it through on the audit call.

Will you meet with me in person?

Our calls are by phone or video. The one exception is the 12-month option: commit to 12 months and we book a professional studio for a half-day shoot and come direct it with you.

Also nearby: see our pages for Des Moines and Ankeny.