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Marketing guides for local businesses
Plain, practical guides for owners of gyms, studios and any business that books appointments. Each one gives you steps you can use today, with sources for every number.
Get my free 15-minute auditGetting more customers
- How to get more gym members in 2026: a practical plan — one offer, short videos, local ads, fast replies, a higher show rate and keeping new members.
- Short-form video for local businesses: what to post and how often — seven formats, hooks that follow the rules, how many a week and how to film without a crew.
- How much should a small business spend on Facebook and Instagram ads? — budget ranges, cost-per-lead benchmarks and why cost per booked appointment matters more.
Following up with leads
- What is speed to lead? — why the first reply matters so much, and how to measure and fix yours.
- Lead follow-up text templates for local businesses — 19 copy-paste texts for new leads, nudges, missed calls, reminders, no-shows and reviews.
- What is missed-call text-back (and is it legal)? — how it works, what to say, the consent basics and setup options.
Choosing help
- What an AI-native marketing agency does (and what it shouldn't) — what AI does well, what people must still do, and the red flags to avoid.
How we use these
These guides describe how we work for clients: short-form video, Meta ads, landing pages and lead follow-up. We don't make up results, reviews or numbers. When we cite a number, we link the source. For our terms, see guarantees and pricing.
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